00:52Lounge chair concept
Arthevo · Design Studio
Novel concepts& showcases.
Arthevo is a design studio. We imagine new products and showcase them in cinematic films.
- Practice
- Product concepts
- Medium
- Cinematic film
- Latest
- Knot
Concept by Arthevo00:52LatestKnot00
The point of view
Imagine the object first.
Then film it as if it already exists—considered, tactile and worth a closer look.
Each Arthevo project begins with a product that does not exist yet—a soundbox, a keyboard, a car—and ends as a short cinematic showcase that studies its form, material and detail. The products are invented; the care in designing and filming them is real.
01
Selected work
Objects that don't exist yet, filmed as if they do.
Every product here is a fictional design concept by Arthevo—not a real product for sale. Open a concept for the idea behind it and a link to the film.
00:52
02:01Concept car
Interval
00:33Soundbox concept
Vorava
00:33Wireless mouse concept
Form / Function
00:33Travel bottle concept
Nova Arc
00:33Aroma diffuser concept
Solis Arc
00:36Mechanical keyboard concept
Arcvault 75
New concepts premiere on YouTube and Instagram.
Inside every concept
Idea. Object. Film.
Idea
A clear premise for a product that doesn't exist yet—what it is for, and what makes it different.
Object
Form, material, light and detail, developed until the object holds together from every angle.
Film
A short cinematic showcase with its own pacing, music and sound, made to show the design clearly.
02
Process
A small process with no mystery in it.
Four steps between a question and a finished concept film.
- 01
Ask a question
Every concept starts small: what if a familiar object were designed around a different priority—touch, light, sound, or the way it fits into a day?
- 02
Design the object
Proportion, materials, controls and details are worked out until the product makes sense as something a person could actually use.
- 03
Stage the film
Light, camera, pacing, music and sound are directed so the film shows the design rather than decorating it.
- 04
Publish the showcase
The finished film goes out on YouTube and Instagram and joins the work here—always labelled as a fictional concept.
03
FAQ
Before the first frame.
01Are these real products?
No. Every product on this site is a fictional design concept by Arthevo—not a real product for sale. There is nothing to order or pre-order.
02What is Arthevo?
Arthevo is a design studio. We imagine new products—cars, devices, everyday objects—and showcase them in short cinematic films. The studio is run by Udgam Labs LLP.
03How are the films made?
Each concept is designed and directed by Arthevo, visualised with 3D and AI-assisted tools, then finished with editing, music and sound. Credits for each film are listed in its YouTube description.
04Where does new work appear first?
New concepts are published on YouTube and Instagram first, then added to the work on this site.
05Do you take on commissions?
Arthevo is a showcase studio rather than a production service, so there are no packages or price lists. Collaborations are welcome, though—if you have an idea that fits, write to jitesh@udgamlabs.com.
Open to collaborations
Say hello.
Collaborations are welcome. If you'd like to work together on a concept, a film or an idea, write to jitesh@udgamlabs.com.